You Know the Techniques, But Don’t Get to Perform Them
When dentists look to improve their practices, the first place they start is by learning a new technique. It’s a natural thought–you want to know more techniques that you can offer your patients to improve their results.
However, most dentists find that their patients don’t seem to want this new technique. They want to keep getting the same old, mediocre dentistry they’ve always gotten. It’s very frustrating, but, if you think about it, it’s also completely expected.
Part of the blame belongs on the dentist. When they learned how to perform their new technique, they didn’t learn how to properly communicate that technique to patients. They expect that a patient will just immediately see the benefit and jump on it. Educating patients is a process that dentists and their staff are usually very bad at.
But part of the problem is the patient. Not that there’s anything wrong with the patient, per se, but they’re not the right patient for this procedure. If you’ll forgive the riff on the cliche, you can’t offer an old patient new procedures. Your old patients came to you for the dentistry you used to offer. They might not be happy with it, but it’s familiar and comfortable. Something new may be a little scary, or it may just be that they “don’t think of you that way.”
There are two lessons to learn here. First, you need to know not just the technique, but how to communicate its benefits to patients who don’t know dentistry the way you do. Second, you might need to attract an entirely new patient base. Some patients will gladly accept the new practice, but many won’t. And that’s okay. You give them the choice, and they decide. You will learn how to overcome these obstacles in this online course.